7. Export strategies
A natural
product, preferably a natural one salable on the world market and already
familiar to national agriculture, should be developed as the product identified
with and promoted in close and repeated connection with
Moçambique.
In Europe, Israel is associated with citrus production; in the United States,
lamb is often associated with New Zealand, and flowers with Colombia.
A central product marketing strategy provides a focus for the development
of a policy and system for national exports.
This marketing technique has positive consequences. The production and sale of the item stimulate the economy. By always mentioning the source country, the publicity used to promote the product raises awareness of the country's existence as a tourist destination. Global marketing of a product allied not to aggressive pursuits, but rather to humankind's fundamental need for food, is effective and secondarily invaluable from a public relations standpoint. The growth of national pride in a quality product whose source is recognized worldwide is a worthwhile concomitant of such a program.
In the case
of Moçambique, the cashew nut is an obvious candidate for the product
associated with the nation. No other country has attempted to appropriate
the cashew for marketing purposes. Various flowers and textiles are
also possibilities. The product selected should be available without
interruption so as not to undermine the effectiveness or halt the momentum
of the campaign. The nation should be capable of producing a supply
commensurate with the demand created.
Reports on consultations in other
areas:
1.
Steps to stimulate and reward excellence
2.
Immigration policies
3.
Transportation
4.
Tourism: Stable source of economic, cultural, and
political enrichment
5.
Education and the welfare of children
6.
Stimulating the production of key agricultural products
7.
Export strategies
8.
Rational tax and tariff structures
9.
Appeal to donated (and handy) resources
10.
Managing
corruption in government personnel and services
11.
Political
decision-making for long-range progress